Pimpin’ Pancakes is a brand that I have worked with since initial conception of the business in 2012. They came to me in early 2018 to discuss a rebrand to change them from a vegan and standard pancake company to one which is vegan only.
During the initial discussions the client said that they didn’t want the logo to be green and brown like most vegan companies, as this would make them blend in when they go to vegan festivals. So I came up with several ideas, and this is the end result.
The red and white colours span from their best selling pancake toppings, strawberries and (vegan) cream.This branding was applied across many touch-points, from stationary and business cards to outdoor and indoor banners and applied to their hut for outdoor festivals.
The next stage of this business is a brick and mortar store, so this was a consideration when designing the logo. The store is to open in late 2019.
The update to their branding has helped them secure a place in a busy and growing vegan market, and to stand out from the crowd at festivals and indoor events.