Mothers Together

Branding

Visit from the stork is a Community interest company based in Salford which supports young parents with advice and support around bringing up their children.

Mothers together is a project for mothers with lived experience of the immigration system into a face-to-face group running from January 2021. Run in partnership with Visit From The Stork CIC and Doosti Salford, the project aims to bring mothers together to support each other through shared experiences of being new to the UK.

The branding for the project needed to be recognisable yet friendly, and adaptable enough to be used for social media, online content and printed content such as leaflets and other advertising materials. The heart iconography came from the idea of people coming together from various backgrounds to support each other. The heads were skin-tone-agnostic in order to try and encompass a variety of people.

The leaflets were designed to advertise Mothers Together’s first online event, (COVID safe of course). The copy was written to be easy to read for people who have English as a second language.