Pimpin’ Pancakes is a brand that we have worked with since initial conception of the business in 2012. We were approached again by them in early 2018 to discuss a rebrand with the goal of moving from standard pancakes to vegan only, with the brand transitioning with them. During the initial discussions the client said that they didn’t want the logo to be green and brown like most vegan companies, as this would make them blend in when they go to vegan festivals.
The red and white colours span from their best-selling pancake toppings, strawberries and (vegan) cream. This branding was applied across many touch-points, from stationary and business cards to outdoor and indoor banners and applied to their hut for outdoor festivals.
The next stage of this business is a brick and mortar store, so this was a consideration when designing the logo.
The update to their branding has helped them secure a place in a busy and growing vegan market, and to stand out from the crowd at festivals and indoor events.
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