That Toy Thing

Branding, Website, Print, Social Media

That Toy Thing is a project run by Visit From The Stork CIC, (who I have also worked with for their rebrand last year). I was approached by the client to create a new brand Identity for their new project. The main objective was to create an identity that would attract customers and show the values of the brand, ethical, playful and bold.

The requirements for the logo and branding were to have a playful, childlike feel and to appeal to parents and children alike through the use of bold, bright colours and patterns. I worked closely with directors Kim and Rachel, creating various mood boards and collecting a varied range of inspiration.

Kimberly, CEO of Visit From The Stork CIC, said of the new branding "The main goals were to create a friendly and informative brand that would attract parents of Young children to our service. I feel the creation of the brand with the blocks did just the job; everyone's go-to toy when they were younger is building blocks. It also subtly indicates that toys are the building blocks to children's development from an early age."

The logo will be used across multiple touchpoints, including social media, on their website, packaging, on print materials and even as a wrap on their own delivery van. The brand was due to launch in early 2020 but has been delayed to later in 2021 due to COVID-19.

In January 2022 the That Toy Thing project finally started getting referals, and I built them a website using wordpress explaining what the project is about, how it works and asking for donations of toys so we can start the project. The aim is to continue building on this platform and create a website where people can sign up to the service and manage their account all on the website. This is due to launch in mid-May 2022 and is currently (at the time of writing) being built, also by me. You can check it out at www.thattoything.org.uk