Visit From the Stork CIC

Branding

Visit from the stork is a Community interest company based in Salford which supports young parents with advice and support around bringing up their children. The company approached us to discuss a rebrand. The aim of this project was to make the company more friendly and approachable and to encompass the new target of delivering mainly digital resources to parents. The outcome is to be used across multiple touch points, from social media and the website to print materials such as business cards and leaflets.

Visit From The Stork is an 'overarching brand' for the main projects, BOOBS (Be Open On Breastfeeding in Salford) which is a breastfeeding support project, Bump & Family, a digital magazine and online resource which is written by young parents for young parents, and That Toy Thing, a way of hiring toys via a subscription service. In November 2020, I designed their COVID-19 Impact report, detailing stats and testimonials on the young mothers they supported during the pandemic. You can read that here.

You can find out more about VFTS and all of their projects at www.visitfromthestork.co.uk

During the COVID-19 pandemic which took hold in the UK in March 2020, Visit from the Stork knew they needed to help support parents and families who would be hit hardest by the lockdown. They launched Stork Support, a project providing essential supplies, such as nappies and baby food to mothers and families who need the support. We launched this brand on social media just after lockdown started in the UK, providing key information on the pandemic and where parents could get support.

In May 2020, VFTS decided they wanted to launch an online store selling everything from baby and children's toys to books and clothes. The idea would be that the profits from the online store go directly to making the Stork Support project self-sustainable. We launched the Stork Store on the CEO's birthday, 13th November 2020 across social media. You can find out more about the Stork Support project here and check out the store here.