Charlie Brodie

Charlie Brodie is a client who I met at the start of my Prince’s Trust journey. She was also on the enterprise course, wanting a complete set of new branding for her business. She is a transformational coach who helps people with where they want to go in life. She wanted to represent transformation in her logo, so through research into the market, into her competitors and into her as a person, we decided upon a butterfly to be the icon. She had vision of what she wanted all the way through the project, and this helped determine the direction of the design. The logo was used across social media, on her website and in print on business cards.